Privacy

Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Responsible person

1.1 We are Pleased that you are visiting Our website and Thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal Data is any data that can be used to identify you personally.

1.2 The Controller of Data Processing on This Within The Meaning of the General Data Protection Regulation (GDPR) is Iron Optics Dresden GmbH, Bosewitzer Straße 13, 01259 Dresden, Germany, Tel.: 035132300482, email: info@iron-optics. com. The Controller of Personal Data is the Natural Or Legal Person Who Alone Or Jointly With Others Determines The Purposes and Means of the Processing of Personal Data.

1.3 This website uses SSL or TLS Encryption for Security Reasons and to Protect the Transmission of Personal Data and Other Confidential Content (E.G. Orders or Inquiries to the person Responsible). You can Recognize to Encrypted Connection by the String "https: //" And the lock symbol in your browser line.

2) Data Collection When Visiting Our website

During the Mere Informational Use of our website, I.E. If you do not register or OtherWise Transmit Information to Us, We Only Collect Data That Your Browser Transmits to Our Server (So-Called "Server Log Files"). When you call up our website, we collect the following data, which is technicalally necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of Data Sent in bytes
Source/Reference from which you you come to the page
Browser used
Operating system used
IP Address Used (IF Applicable: In Anonymized Form)

The Processing is Carried Out in Accordance with Art. 6 Para. 1 lit. f GDVO on the base of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, We Reserve the Right to Check the Server Log Files Retrospectively IF There are Concrete Indications of Illegal Use.

3) Cookies

In order to make visiting Our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. Thesis are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. After you close your browser (so-called session cookies). Other cookies remain on your end device and allow your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information search as browser and location data as well as ip address value to an individual Extent. Persistent cookies are automatically deleted after a specific period of time, which may differ on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In part, the cookies serve to simplify the ordering process by storing settings (e.G. remembering the content of a virtual shopping cart for a later visit to the website). IF Personal Data is therefore processed by individual cookies used by US, the Processing is Carried out in Accordance with Art. 6 Para. 1 lit. b GDVO Ether for the Performance of the Contract, in Accordance with Art. 6 Para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 Para. 1 lit. f GDVO to Protect Our Legitimate Interests In The Best Possible Functionality of the Website and a Customer Friendly and Effective Design of the Site Visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individual about their acceptance or exclude the acceptance of cookies for certain case or in general. Each browser differers in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find thesis for the respective browsers under the following left:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contact

Personal Data is Collected When Contacting Us (e.G. via contact form or email). Which data is collected in the case of the use of a contact form can be lakes from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contact you and the associated technical administration. The Legal Basic for the Processing of This Data Is Our Legitimate Interest in Responding to Your Request in Accordance with Art. 6 (1) Lit. f GDPR. If your contact aims at the concept of a contract, the Additional legal basis for the processing is art. 6 (1) lit. b GDPR. Your data will be deleted after final processing of your request. This is the case when the Circumstances indicate that the matter in Question Has Be Conclusively Clarified and Provided that there are no statutory retention obligation to the contrary.

5) Data Processing When Opening A Customer Account and For Contract Processing

Pursuant to Art. 6 Para. 1 Lit. B GDVO, Personal Data Will Continue to Be Collected and Processed IF You Provide It To Us For The Performance of A Contract Or when Opening A Customer Account. Which data is collected can be lakes from the respective input forms. Deletion of your Customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We Store and use the data proved by you for the purpose of processing the contract. After Complete Processing of the Contract Or deletion of your Customer account, your data blocked with Regard to Tax and Commercial Rention periods and deleted after expiry of thesis Periods, UNST YOU Have Expressly Consented to Further use of your Legally Permediated Further use of data what reserved by our side.

6) Use of Customer Data for Direct Marketing

6.1 Subscribe to our email newsletter

If you subscribe to our email newsletter, we will send you information about our offer on a regular basis. Mandatory Information for Singing The Newsletter is only your e-mail address. The Commission of Further Data Is Voluntary and Will Be Used To Address You Personally. For sending the newsletter we use the so-called double opt-in process. This mean that we will do to send you an email newsletter after you have expressly confly that you consent to receiving newsletters. We will send you a confirmation email asking you to confirm that you wish to receiver the newsletter in the future by clicking on an appropriates link.

By Activating the Confirmation Link, You Give Us Your Consent for the Use of Your Personal Data in Accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, We Store Your IP Address Entered by Your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date . The Data Collected by Us When You Register for the Newsletter Will Be Used Exclusively for the Purpose of Addressing You In An Advertising Manner BY Way Of The Newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible mental mentioned at the starting. After unsubscript, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to Further use of your data or we reserve the right to use your data in a manner that goes beyond this, which is per Law and about which we inform you in this declaration.

6.2 Singing the E-Mail Newsletter to Existing Customers

If you have provided us with your email address When Purchasing Goods or Services, we reserve the right to regularly send you offer for similar goods or services, search as the those already purechas, from our Range by email. In Accordance with Section 7 (3) of the German unfair Competition Act (UWG), We do not need to obtain your separate consent for this. In this respect, The Data Processing is Carried Out Solely on the Basic of our Legitimate Interest in Personalized Direct Advertising in Accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, no emails will be sent by us. You are entitled to Object to the use of your e-mail Address for the Aforemented Advertising Purpose at Anty Time with Effect for the Future by Notifying the Responsible Person Named at the beginning. For this, you will only incur transmission Costs According to the Prime Rates. After receipt of your object, the use of your e-mail address for advertising purpos will cease immediately.

6.3 Newsletter Distribution via Newstrol

Our email newsletters Are Sent via the "Newstroll" Service, A Service Provided by Marco Ahrendt, Mausäle 18, 72793 Pfulingen (in the "Newstroll"), to whom we pass on the data you proved when registering for the newsletter. This Transfer Takes Place in Accordance with Art. 6 Para. 1 lit. f GDVO and Serves Our Legitimate Interest in Using An Effective Advertising, Secure and User-Friendly Newsletter System. The Data You Enter for the Purpose of Receiving the Newsletter (E.G. E-Mail Address) is Stored on NewStroll's Server .

Newstroll uses this information to send and statistical evaluate the newsletters on our stonement. For the evaluation, The Newsletters Sent by E-Mail Contain So-Called Web Beacons Or Tracking Pixels, which Are Single-Pixel Image Files That Are Stored On Our website. This makes it possible to determine whether a newsletter message has been opened and which left, if any, have be clicked on. With the help of so-called conversion tracking, it can ie Be analyzed whether a predefined action (e.G. Purchase of a Product on our website) Has Taken Place after clicking on search left. In addition, Technical Information is Collected (e.G. Time of Retrieval, IP Address, Browser Type and Operating System). The data is collected exclusively pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analysis can be used to better adapte newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an Order Processing Agreement with Newstroll, by which we Oblige NewStroll to Protect Our Customers' Data and not to pass it on to third parties.

You can Read More About Newstroll's Data Analysis here:
https://www.newstroll.de/datenschutz/

7) Data Processing for Order Processing

7.1 Insofar as Necessary for the Processing of the Contract for Delivery and Payment Purposes, The Personal Data Collected by Us Will be passed on to the commissioned Transport Company and the Commissioned Credit Institution in Accordance With Art. 6 Para. 1 lit. b GDPR.

If we ow you updates for goods with digital elements or for digital products on the base of a corresponding contract, we will process the contact data (name, address, email address) proved by you when placing the order in order you Personally about upcoming updates with the legally Stulated Period of Time Within the Scope of Our Legal Information Obligations Pursuant to Art. 6 (1) Lit. C GDPR BY SUITABLE COMMUNICATION (E.G. by Mail or E-Mail). Your Contact Data Will Be used Strictly for the Purpose of Informing You About Updates Owed by Us And Will Only Be Processed by Us For This Purpose to the Extent Necessary For The Respective Information.

In order to process your order, we therefore work together with the service provider (s) Listed below, who support US in Whole or in part in the execution of concepted contracts. Certain Personal Data Is Transmitted to Thesis Service Providers in Accordance with the Following Information.

7.2 Use of Special Service Providers for Order Processing and Handling

- Magnalister
Order Processing is Carried out by the service provider "Magnalister" (Redgecko GmbH, Paul-Linke-Ufer 20-22, 10999 Berlin). Name, address and, If Applicable, other personal data will be passed on to magnalister in accordance with Art. 6 Para. 1 lit. b GDVO Exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Details on Magnalister's Data Protection and Its Privacy Policy Can Be Viewed on Magnalister's website at https://www.magnalister.com/de/datenschutz.

7.3 Transfer of Personal Data to Shipping Service Providers

- DHL
If the Goods Are Delivered by the Transport Service Provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany), WE Will Pass on Your E-Mail Address to DHL in Accordance with Art. 6 Para. 1 lit. a GDVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. OtherWise, WE Will only pass on the name of the Recipient and the Delivery Address to DHL for the Purpose of Delivery in Accordance with Art. 6 Para. 1 lit. b GDPR. The discosure is made of only to the Extent Necessary for the Delivery of Goods. In this case, prior coordination of the delivery date with dhl or delivery notification is not possible. The Consent Can Be Revoked at Anny with Effect for the Future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.

7.4 Use of Payment Service Providers (Payment Services)

- Amazon Pay
If you select the Payment Method "Amazon Pay", The Payment wants to be processed via the Payment Service Provider Amazon Payments Europe S.C.A., 38 Avenue J.F. Kennedy, L-1855 Luxembourg (in the case of: "Amazon Payments"), to whom we will pass on the information you proved during the ordering process, together with information about your Order, in Accordance with Art. 6 (1) Lit. B GDPR . The Transfer of Your Data Takes Place Exclusively for the Purpose of Payment Processing with the Payment Service Provider Amazon Payments and Only Insofar As It Is Necessary For This Purpose. If cookies, i.e. Small Text Files that Are Stored On The End Device, Are Set When Using Amazon Pay, This Done Exclusively on the Basic of Your Express Consent Pursuant to Art. 6 (1) Lit. a GDPR. This consent can be revoked at any time via the "cookie consent tool" implemented on the website. You can obtain Further Information About The Data Protection Commission of Amazon Payments at the Following Internet Address: https://pay.amazon.de/help/82974
- Apple Pay
If you choose the Payment Method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, The Payment Processing Is Carried Out Via the "Apple Pay" Function of your Terminal Device Running IOS, WATCHOS OR Macos by Charging a Payment Card Deposited with "Apple Pay". Apple Pay Uses Security Functions Integrated Into the Hardware and Software of Your Device to Protect Your Transactions. To release A Payment, You Must Enter a Code That You Have Previously Defined and Verify It Using the "Face Id" Or "Touch Id" Function of Your End Device.
For the purpose of Payment Processing, The Information You Provide During the Ordering Process, Together With Information About Your Order, is passed on to Apple in Encrypted Form. Apple then Encrypts This Data Again With A Developer-Specific Key Before The Data is Data is The Payment Service Provider of the Payment Card Stored in Apple Pay to Carry Out the Payment. The Encryption Ensures that only the website through what the purchase was made can access the payment data. After the Payment is Made, Apple Sends Your Device Account Number and a Transaction-Specific, Dynamic Security Code to the Originating Website to Confirm the Success of the Payment.
Insofar as personnel data is processed during the described transfers, The Processing Is Carried Out Exclusively for the Purpose of Payment Processing in Accordance with Art. 6 (1) Lit. B GDPR.
Apple Retains Anonymized Transaction Data, Including the Appro -Dut of the Purchase, the Approximate Date and Time, and Whether the Transaction was Completed SuccessFully. Anonymization Completely Eliminates Any Reference to Individuals. Apple Uses the Anonymized Data To Improve "Apple Pay" and other Apple Products and Services.
When you use Apple Pay on iPhone or Apple Watch to Complete A Purchase Made Through Safari on Mac, the Mac and the Authorization Device Communicate Over An Encrypted Channel on Apple's server. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your mac in your iPhone settings. Go to "Wallet & Apple Pay", and Uncheck "Allow Payments on Mac".
Further Information on Data Protection with Apple Pay Can Be Found at the Internet Address Below: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the Payment Method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), The Payment Processing Is Carried Out via the "Google Pay" Application of your mobile Device Running at Least Android 4.4 ("Kitkat") and Having an NFC Function by Charging A Payment Card Deposited With Google Pay or a Payment System Verified there (e.G. PayPal). For the release of a Payment via Google Pay in the Amount of More Than € 25, The Prior Unlocking of Your Mobile End Device by the Respective Measure Set Up (Search as Facial Recognition, Password, Fingerprint Or Pattern) is requested.
For the Purpose of Payment Processing, The Information You Provide During the Ordering Process, Together With Information About Your Order, Will be passed on to Google. Google Then Transmits Your Payment Information Stored In Google Pay in the Form of a Uniquely Assigned Transaction Number to the Source Website, which is used to verify a Completed Payment. This transaction Number does not contain any information about the Real Payment Data of Your Payment Means Deposited in Google Pay, But is created and transmed as a one-time valid numeric token. For all transactions via Google Pay, Google only as an intermediary to process the payment transaction. The Transaction is Carried Out Exclusively in the Relationship Between the User and the Source Website by Debiting the Means of Payment Deposited with Google Pay.
Insofar as personnel data is processed during the described transfers, The Processing Is Carried Out Exclusively for the Purpose of Payment Processing in Accordance with Art. 6 (1) Lit. B GDPR.
Google Reserve the right to Collect, Store and Analyze Certain Transaction-Specific Information for Each Transaction Made Through Google Pay. This includes the date, time and amounting of the transaction, merchant location and description, a description proved by the merchant of the goods or services purchased, photos you attached to the transaction, the name and email address of the seller and buyer or broadcaster Recipient, the Payment Method used, your description for the Reason for the transaction, and the offer associated with the transaction, IF Applicable.
Accord to Google, this Processing is Carried out Exclusively in Accordance with Art. 6 Para.1 Lit. f GDPR on the Basic Legitimate Interest in Proper Billing, Verification of Transaction Data and Optimization and Optional Maintenance of the Google Pay Service.
Google also reserves the right to bring the processed process data together with further information that is collected and saved by Google when using further Google services.
The Terms of Use of Google Pay can be found:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
You can find Further Information on Data Protection with Google Pay at the Following Internet Address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Giropay
In Case of Payment via "Giropay", The Payment Processing is Carried Out Via Giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to which we pass on your information provided during the ordering process together with the information about your order. In Accordance with Art. 6 Para. 1 Lit. B GDVO, your data will be passed on Exclusively for the purpose of payment processing and only to the Extent Necessary for this purpose. You can obtain Further Information About The Data Protection Commission of Giropay GmbH at the Following Internet Address: https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
If you choose a clearna payment service, the payment wants to be processed by clarna bank (publ), https://klarna.com/de/, sveafen 46, 111 34 Stockholm, Sweden (infter "Klarna")). In Order to Enable the Processing of the Payment, Your Personal Data (First and Last Name, Street, House Number, ZIP Code, City, Gender, E-Mail Address, Telephone Number and IP Address) As Well as Data Related To The Order (E.G. Invoice Amount, Article, Delivery Type) Will be forwarded to Klarna for the Purpose of Identity and Credit Checks, Provided that You have Expressly Consented to this in Accordance with Art. 6 Para. 1 lit. a GDPR During the Ordering Process. You can see which Credit Agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The Credit Report May Contain Probability Values (Score Values). If score value are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistic procedure. The Calculation of the Score Values Includes, but is not limited to, address data. Klarna uses the information obtained about the statistical probability of a payment default for a weighed decision about the establishment, implementation of or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna May Still Be Entitled To Process Your Personal Data If This Is Necessary For the Processing of Payments in Accordance with the Contract.
Your personnel data will be Processed in Accordance with the Applicable Data Protection Commission and as Specified in Klarna's Privacy Policy for Data Subjects Located in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
wants to treat.
- PayPal
While paying via PayPal, Credit Card via PayPal, Direct Debit via PayPal or - If Offered - "Purchase On Account" Or "Installment Payment" via PayPal, We Pass on Your Payment Data to PayPal (Europe) S.A.R.L. et cie, s.c.a., 22-24 Boulevard Royal, L-2449 Luxembourg (in the case of "PayPal") as part of the payment processing. The Transfer Takes Place in Accordance with Art. 6 Para. 1 lit. b GDVO and only insofar as this is Necessary for the Payment Processing.
PayPal reserves the right to conduct a credit for the payment methods credit card via PayPal, Direct Debit via PayPal or - If Offered - "Purchase on Account" Or "Installment Payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in Accordance with Art. 6 Para. 1 lit. f GDVO on the Basic of PayPal's Legitimate Interest in Determining Your Solvency. PayPal Uses the Result of the Credit Check in Terms of the Statistical Probability of Non-Payment for the Purpose of Deciding on the Provision of the Respective Payment Method. The Credit Report May Contain Probability Values (So-Called Score Values). Insofar as score value are included in the results of the credit report, they have the base in a scientifically recognized mathematical-statistical procedure. The Calculation of the Score Values Includes, but is not limited to, address data. For Further Information on Data Protection Law, Including Information on the Credit Agencies Used, Please Refer to PayPal's Data Protection Declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal May Still Be Entitled To Process Your Personal Data If This Is Necessary For The Contractual Processing of Payments.
- IMMEDIATELY
If you select the Payment Method "Immediately", The Payment wants to be processed by the Payment Service Provider Immediate GmbH, Theresienhöhe 12, 80339 Munich, Germany (Infter "Immediate"), to whom we will pass on your information provided during the Ordering Process , Together with information about your order, in Accordance with Art. 6 (1) Lit. B GDPR. Soft GmbH is part of the Klarna Group (Klarna Bank (Publ), Sveafen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider immediately and only insofar as it is necessary for this purpose. You can find more information about STICK'S Privacy Policy at the Following Internet Address: https://www.klarna.com/sofort/datenschutz
- stripe
If you choose a Payment Method of the Payment Service Provider Stripe, The Payment is Processed Via the Payment Service Provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Ireland, to whom we pass on your information During the Ordering Process Together with Information About Your Order (name, address, account Number, Bank Code, Possibly Card Number, Invoice Amount, Currency and Transaction Number) in Accordance With Art. 6 Para. 1 lit. b GDPR. You can find more information about Stripe's Data Protection at the URL https://stripe.com/de/privacy#translation.
Stripe reserve the right to perform a credit check based on mathematical statistical methods in order to safeguard the legitimate interest in determining the user's ability to pay. The Personal Data Necessary for a Credit Check and Obained in the Course of Payment Processing May Be Transmitted by Stripe to Selected Credit Agencies, which Stripe Discloses to Users Upon Request. The Credit Report May Contain Probability Values (So-Called Score Values). Insofar as score value are included in the results of the credit report, thesis have the base in a scientifically recognized mathematical-statistical procedure. The Calculation of the Score Values Includes, but is not limited to, address data. Stripe Uses the Result of the Credit Check With Regard to the Statistical Probability of Non-Payment for the Purpose of Deciding on the Authorization to Use the Selected Payment Method.
You can object to this processing of your data at any time by sending a message to stripe or the Appointed Credit Agencies
However, Stripe May Still Be Entitled To Process Your Personal Data If this is Necessary for the Contractual Processing of Payments.

8) Use of Rating and Test Seal Graphics

Shopvote graphics

To display Our Shopvote Seal and the Collected and/Or Agregated Ratings, IF ANY, WE have included Shopvote Graphics on this website.

This Serves to Protect Our Legitimate Interests in an Optimal Marketing of Our Offer, which Prevail in the Context of a Balancing of Interests, According to Art. 6 Para. 1 p. 1 lit. f GDPR. The Shopvote Graphics and the Services Advertized with Topics An Offer of Blickreif GmbH, Schulstraße 46, 80634 Munich.

When you call up the shopvote graphics, the web server automatically saves a So-Called Server Log File that Contains, for Example, your IP Address, the Date and Time of the Call, the Amount of Data Transfered and the Source of the Call ( Access data) and documents the call. This access data is not evaluated and is automatically overwrite at the latest seven days after the end of your visit to the site. Further Personal Data is not Collected or Stored by the Shopvote Graphics.

9) Web Analytics Services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, A Web Analytics Service Provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be translated to and stored by Google on server in the united states.
This website uses Google (Universal) Analytics Exclusively with the extension "_anonymizeiP ()", which Ensures anonymization of the IP Address by Shortening and Excludes A Direct Personal Reference. Through the extension, your IP address is Shortened Beforehand by Google Within Member States of the European Union Or in Other Contracting States of the Agreement on the European Economic Area. ONLY in exceptional cases will the full ip address be transmited to a Google llc.server in the USA and Shortened there. On our SteLalf, Google Will Use Information for the Purpose of Evaluating Your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In this context, the IP address translated by your browser as part of Google (universal) analytics wants not to be merged with other Google Data. Google Analytics So Enables the Creation of Statistics With Statements About The Age, Gender and Interests of Site Visitors On The Basic of An Evaluation of Interest-Based Advertising and With The Involvement Of Third-Party Information via a Special Function, The So-Called " Demographic Characteristics ". This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measurements. However, Data Records Collected via the "Demographic Characteristics" Cannot Be Assigned to a Specific person.
Details about the Processing triggered by Google Analytics and Google's Handling of Data from websites can be found here: https://policies.google.com/technologies/partner-sites
All Processing Descred above, in Particular the Setting of Google Analytics Cookies for the Reading of Information on the End Device Used, Will only Be Carried Out You have given us your Express CONSENT To Do So in Accordance with Art. 6 (1) a GDPR. Without this consent, Google Analytics wants not to use your visit to the site.
You can revoke your given consent at any time with effect for the future. To Exercise Your Revocation, Please Deactivate This Service in the "Cookie Consent Tool" Provided on the website. We have concluded an Order Processing Agreement with Google for the use of Google Analytics, which Obliges Google To Protect The Data Of Our Site Visitors and Not To Pass It On To Third Parties.
For the Transfer of Data from the EU to the USA, Google Refers to So-Called Data Protection Clauses of the European Commission, which are intended to ensure compliance with the European Level of Data Protection in the USA. Further Information on Google (Universal) Analytics can be found: https://policies.google.com/privacy?hl=de&gl=de

10) Retargeting/ remarketing/ referral advertising

Google ads remarketing
Our website uses the functions of Google ads remarketing, with this we advertise for this website in Google Search Results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by meeans of a pseudonymous cookie id and on the base of the pages you visit. The Processing is Based on our Legitimate Interest in the Optimal Marketing of Our website According to Art. 6 Para. 1 lit. f GDPR.
Additional Data Processing ONLY TAKES PLACE IF You have Consented to Google Linking Your Internet and App Browsing History to Your Google Account and Using Information from your Google Account to Personal Appeal ADS You View on the Web. In this case, if they are logged into Google while visiting Our website, Google Will Use Data Together with Google Analytics Data to Create and Define Target Group Lists for cross-device remarketing. For this purpose, Google Temporarily Left Your Personal Data With Google Analytics Data to Form Target Groups. In the Course of Using Google Ads Remarketing, Personal Data May so be translated to the servers of Google LLC. in the USA.
Details about the Processing triggered by Google Ads Remarketing and Google's Handling of Data from websites can be found: https://policies.google.com/technologies/partner-sites
You Can Permanently Object to the Setting of Cookies by Google Ads Remarketing by Downloading And Installing The Google Browser Plug-in Available at the Following Link:
https://www.google.com/settings/ads/onweb/
Further Information and the Privacy Policy Regarding Advertising and Google Can Be Viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the processing of your data as described above in accordance with art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To Exercise Your Revocation, Deactivate This Service in the "Cookie Consent Tool" Provided on the Website Or Alternative Follow the Option Deskred above to make an object.

11) Tools and other

Google Customer Reviews (Formerly Google Certified Merchant Program)

We work with Google as part of the "Google Customer Reviews" Program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This Program Gives Us the Opportunity to Collect Customer Reviews from Users of our website. Here, after making a purchase on our website, you will be asked if you would like to particular in an email survey from Google. If you give your consent in accordance with Art. 6 (1) lit. a GDPR, we Will Transmit Your email address to Google. You will receives an email from Google Customer Reviews Asking You To Rate The Purchase Experience On Our website. The rating you provide wants that be aggregated with our other ratings and displayed in our Google Customer Reviews Logo and in our Merchant Center Dashboard. In addition, your review wants to be used for Google Seller reviews. As part of the use of Google Customer Reviews, there be so Be a Transmission of Personal Data to the servers of Google LLC. in the USA.

You May with your Consent At Anny Time By Singing A Message to the Data Controller or Google.

For more information about Google's Privacy Practices in Connection with the Google Customer Reviews Program, Please See the Link: Below: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings Privacy at this Link: https://support.google.com/google-ads/answer/2375474

12) Rights of the Data Subject

12.1 The Applicable Data Protection Law Grants You the Follow Data Subject Rights (Rights of Information and Intervention) vis-à-vis the controller with Regard to the Processing of Your Personal Data, WHereby Reference Legal Basis for the Rencise Exercise Prerequisites :

Right to Information Pursuant to Art. 15 GDPR;
Right to Rectification Pursuant to Art. 16 GDPR;
Right to Erasure Pursuant to Art. 17 GDPR;
Right to restriction of Processing Pursuant to Art. 18 GDPR;
Right to Information Pursuant to Art. 19 GDPR;
Right to Data Portability Pursuant to Art. 20 GDPR;
Right to WithDraw Consent Given Pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint puri to Art. 77 GDPR.

12.2 Right of Object

If we process your personal data in the context of a balancing of interests on the base of over overriding legitimate interest, you have the right to object to this processing with Effect for the future at any time on ground from your particular situation.
If you exercise your right to object, we will stop processing the data concerned. However, We Reserve the Right to Continue Processing IF WE DEMONSTRATE LEGITIMATIMATE Grounds for Processing That Override Your Interests, Fundamental Rights and Freedoms, Or if the Processing is for the Purpose of Asserting, Exercising Or Defending Legal Claims.

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of search marketing. You may Exercise the Objects as Deskred above.

If you Exercise Your Right to Object, We Will Stop Processing the Data Concerned for Direct Marketing Purposes.

13) Duration of the Storage of Personal Data

The Duration of the Storage of Personal Data Is Determined On The Basic of the Respective Legal Basis, The Purpose of Processing and - IF Relevant - Additionally on the Basic of the Respective Statutory Rention Period (E.G. Retention Periods Under Commercial and Tax Law).

When Processing Personal Data on the Basic of Explicit Consent Pursuant to Art. 6 (1) A GDPR, this data is stored Until the Data Subject Revokes his or Her Consent.

If there are legal retention period for data that is processed with the scope of legal business or similar obligation on the base of art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, proved that It is no Longer Required for the Fulfillment of the Contract Or the Initiation of the Contract and/Or there is no Legitimate Interest on Our Part to Continue Storing It.

When Processing Personal Data on the Basic of Art. 6 (1) (f) GDPR, this data is stored Until the data subject Exercises his or her right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate Grounds for the Processing which Override the Interests, Rights and Freedoms of the Data Subject, Or the Processing Serves to Assert, Exercise or Defend Legal Claims.

When Processing Personal Data for the Purpose of Direct Marketing Based on Art. 6 (1) Lit. f GDPR, this data is stored Until the data subject Exercises his or her right to object pursuant to Art. 21 (2) GDPR.

UNSTOST OTHERWISE Stated In The Other Information in This Statement About Specific Processing Situes, Stored Personal Data Will OtherWise Be Deleted When No Longer Necessary For the Purposes for What It was Collected or Otherwise Processed.